The Ordinary is known for its science-backed formulas, but its complex product names often leave consumers unsure of what they actually do. And when faced with confusion, people tend to stick to what they know. To bridge this gap, we created a campaign that translates skincare jargon into clear, easy-to-understand language using familiar tools like Google Translate and Autocorrect.
Transit shelter ad
WILD POSTING
short video
social media posts
The dream team: Moojan, Jonathan, raylah
